Fix My Recipe Press Release

‘Fix My Recipe’ Cooks Up Custom Content Featuring Advertisers in Local Markets
Weekly online segments customized for each DMA creates new revenue for local stations, starting in Charlotte, North Carolina.
July 27, 2009 –

Chicago, Ill. and Charlotte, N.C. / Chicago-based ‘Fix My Recipe’ ( announces a new advertorial partnership to help local stations generate new revenue in the recession while providing a unique online experience for viewers. For the first time in its history, the company is creating a special twelve-week branded content series of its popular online cooking show, ‘Fix My Recipe,’ for the ABC affiliate in Charlotte, North Carolina (WSOC-TV).

Each segment will be sponsored by local TV advertiser Lowe’s Foods. ‘Fix My Recipe‘ is hosted by 28 year-old Chef Billy Parisi, a classically trained chef with more than 15 years in the restaurant business. Television viewers are driven to the weekly clips online with 15 second spots featuring Lowe’s Foods and produced by the “Fix My Recipe” production team, airing daily on WSOC-TV.

In addition to the original, interactive model offering help with problem recipes, the WSOC-TV segments will feature some new ingredients like store promotions, hot items and timely news from Lowe’s Foods to cater directly to Charlotte residents. A recent clip featuring Lowe’s Foods can be seen here:

‘Fix My Recipe’ is a successful combination of new media concepts and traditional media outlets,” says Thatcher Kamin, one of the creators and producers of the new cooking segment
. “This type of partnership creates unlimited, customized possibilities for sponsors looking to apply convergence within the context of traditional media outlets. In this case, the segment producers and creators worked together with WSOC-TV to create content which maximizes the assets of Lowe’s Foods while bringing additional value to their ad budget. Plus, with as little as 24 hours turnaround needed to produce individual segments sponsors can really promote their offerings in real time.”

The ‘Fix My Recipe‘ team continues to explore similar stations and broadcast groups across the country to leverage the flexible “Fix My Recipe” brand as a revenue-generating option for their clients.

“We’re passionate about creating unique content that offers value not only for TV stations and broadcast groups but also grocer and individual food advertisers,” said Chef Parisi. “At a time when most stations are cutting back their production staff, the ‘Fix My Recipe’ model of video content is an exciting, cost-effective way to service their needs for promotion and real value for their media buy.”

No Comments