Fix My Recipe Press Release

‘Fix My Recipe’ Cooks Up Custom Content Featuring Advertisers in Local Markets Weekly online segments customized for each DMA creates new revenue for local stations, starting in Charlotte, North Carolina. July 27, 2009 – fixmyrecipe.com Chicago, Ill. and Charlotte, N.C. / Chicago-based ‘Fix My Recipe’ (www.fixmyrecipe.com) announces a new advertorial partnership to help local stations generate new revenue in the recession while providing a unique online experience for viewers. For the first time in its history, the company is creating a special twelve-week branded content series of its popular online cooking show, ‘Fix My Recipe,’ for the ABC affiliate in…

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Chef Billy Parisi in The Chicago Sun Times

Jill from Colombia, Mo., was stumped. Her pasta recipe called for leeks. Not having a clue what leeks were, she threw in broccoli instead. Chef Billy Parisi (left) and Thatcher Kamin produce the Web site FixMyRecipe.com out of Parisi’s Humboldt Park kitchen. The site, which launched in November, helps home cooks with problematic recipes. “It’s Mr. Food meets 2009,” Kamin says. Yikes. That’s where chef Billy Parisi came in. After some good-natured ribbing (“Jill, only God knows why you substituted broccoli for leeks in this dish”), Parisi showed her what a leek was and how to slice and clean it.…

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About Billy Parisi

Billy Parisi has been in the kitchen since he started washing dishes in a restaurant at the age of 13. After growing up across the Midwest in Detroit, Cleveland, and St. Louis Billy Parisi jetted off to the Scottsdale Culinary Institute in Scottsdale, Arizona to earn a degree in Culinary Arts and Hotel and Restaurant Management after high school. It was at the Scottsdale Culinary institute that Billy fully engaged in cooking and learned the intricacies of food and what it takes to succeed in the industry. After graduation Billy came back home to St. Louis where he started off…

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